10+10 Business Breakthrough Questions to ask yourself EVERY year

We all start our businesses with passion, motivation, ambition and drive to make it a success.

We have clarity around why we are doing it, what we want to achieve and how we will do it. For some, this level of energy and focus remains constant. But for many of us we lose it. The challenges arise, the pressure mounts and the fog descends. We get caught up in the daily “doing” of our work, fighting fires and just trying to keep our head barely above water.

I have been working a lot lately with business owners who have been operating for 3 years or more. I’ve found incredible value in taking them through this business discovery process to help them rediscover their purpose, identify what’s working and what’s not and re-align their strategies for the future.

I highly recommend all business owners take the time each year to stop and ask themselves these 20 very simple breakthrough questions – you will be amazed how much creative thinking this inspires and how it can steer your brand in a fresh direction almost immediately!

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What’s your most important Pitch?

This recent article by Topher Morrison from The Key Person of Influence looks at the importance and value of your Social Pitch. How do you explain what you do when you meet new people at a wedding, school event, or a sporting match?

While most business owners will have perfected their sales pitch, many have missed opportunities in social scenarios by not clearly articulating what they do in a way that engages their listener.

When you get your social pitch right not only could you be talking to a new customer but you may also be creating an advocate for your business who will refer you to potential high value customers.

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First Steps: A quick reference guide for getting started

I often get asked about the process for setting up as a small business or sole trader. I created this quick reference guide recently for a friend and thought it may be helpful if I shared it here.

Before you do anything it’s important to ask yourself a few quick questions:

  • Why do you want to start your own business?
  • What is your vision for the business – in 1 year? In 3 years?
  • What will be your core offering?
  • What will be your specialisation?
  • What makes your offering different?

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